Testimonials – How to Let Your Customers Do Your Selling FOR You You know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a Zendesk survey say they were influenced in their buying decisions by positive reviews. According to research firm McKinsey, customers that come in through the advocacy of other customers ... View Post